Background

In 2012, around 73% the the Portuguese populace aged 15-74 has had actually at the very least one suffer of alcohol intake throughout life and also 60% had consumed alcohol in the critical 12 months. In Portugal, alcohol consumption, regardless the type (experimental, current or current) is greater in men. Amongst the Portuguese population aged 15-74 years, the ubiquity of binge drinking was 7.4% throughout the last 12 month period, and also drunkenness in the strict sense (staggering, with an obstacle speaking, vomiting, and also / or not remembering what happened after) to be 5.1%, had higher prevalence in younger age groups, particularly, among the 15-24 year old (13.2% and 12.8% respectively). (1)

Since 2008, Portugal has actually a space for governmental/ non-governmental organisations and economic operators to meet and also debate around problems linked to harmful usage of alcohol and also its implication because that public health and wellness – national Forum top top Alcohol and also Health (Fórum Nacional do Álcool e Saúde – FNAS). FNAS played critical advisory duty in the architecture of the brand-new law – Decree No. 50/2013, that April 16, i beg your pardon amends the Decree No. 9/2002, of 24 January, creating the availability, sale and also consumption of alcohol addict beverages in windy places and also places open up to the public in Portugal.

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Problem Identification

After analysing the transforms introduced by the brand-new Portuguese law on alcohol, the Portuguese national Youth board of directors (CNJ) and the European medical Student´s association (EMSA), established the legal drinking period as the priority advocacy action to handle under the Triangle Project. There are now two legitimate drinking periods for different alcoholic drinks, i.e., 16 years for wine and beer and also 18 because that all type of alcohol addict beverages (spirits). By means of comparison, the vast bulk of various other European nations have 18 years or more as the minimum legal age for alcohol usage of any kind of alcoholic beverages.

The campaign

In march 2014, CNJ and also EMSA in partnership v the General-Directorate for intervention on Addictive Behaviours and Dependencies (Serviço de Intervenção nos Comportamentos Aditivos e Dependências – SICAD) ,the Portuguese institute of Sports and also Youth (Instituto Português carry out Desporto e Juventude – IPDJ) and the nationwide University sports Federation (Federação Académica perform Desporto Universitário – FADU Portugal) introduced an awareness campaign to raise awareness amongst youth, particularly minors, top top harmful usage of alcohol. The campaign was an instrument to encourage the discussion among stakeholders and also to create media buzz in order to inform and stimulate publicly opinion about the recent legislation changes concerning the legitimate drinking age in Portugal.

Campaign 100% ZERO

Target groups:
Youth age 15-18 year oldThe MediaGovernment and also StakeholdersGeneral Public


Aim:
To progressive awareness top top short and also long term impacts of alcohol consumption amongst youth, especially, minors;To inform and stimulate publicly opinion around recent regulation changes concerning the legitimate drinking period in Portugal;To promote discussion around the recent law transforms on legal drinking age;

To develop a Portuguese coalition to raise awareness ~ above harmful usage of alcohol amongst youth, specifically minors;To construct public awareness on the recommended legal drinking age;To discuss recent law transforms with nationwide stakeholders;
Advocacy Strategy
1st step

To interact public and also private establishments with the 100% ZERO campaign we advocated a windy Presentation in March. Among others, us gathered the Directorate general for Health, the local Health Administrations, the Directorate general for Education, the nationwide Mental health and wellness Programme, the Child security Commission, Anti-Alcoholic Portuguese Society.

A member the the health and wellness Committee additionally supported the project he is committed to open up again the discussion about the recent regulation amendments at the Parliament.

2nd action

It was really essential to have a strong knowledge-based approach and also a strong campaign come maximise Media coverage.

The Media assisted us to inform and stimulate windy opinion about recent law alters (clipping – annex)

3rd step

In stimulate to spread the campaign at nationwide schools the partnership with the Directorate-General for education and learning was developed.

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Campaign Materials
VideoPostershttp://www.youtube.com/watch?v=CZIxf3GsGgg

1. (Ferry, vital & Urban, 2013; SICAD, PNRCAD, 2013 -2020).