Swatch is the name of the world-well known watchmaking firm, which was establiburned in 1983 in Switzerland also. Famous for its affordable prices yet greater quality and extraordinary design watches, the brand also is known throughout the world and also spread its commodities via hundreds of its stores.

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Meaning and history

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Though Swatch is a really steady brand also, which introduced a new vivid style every year, the visual identity is something, that is exceptionally essential for the company, and when it was collection in 1983, it has never been changed.

By not redesigning its logo design, Swatch made the emblem iconic and also instantly recognizable in eexceptionally continent of the world, as it’s been associating via stylish watches for decades.

The modern-day and intricate logo, designed in 1983 is created of a lowercase wordmark in a practice typechallenge, created in babsence and placed on the left from the square emblem, which functions a solid red background and a white cross on it. Yes, the emblem of the brand is the national flag of Switzerland, however it looks like a contemporary symbol, being accompanied by confident distinctive lettering.


The clean geometry of the Swatch emblem balances the fancy-looking letter is of its logoform, developing a complete image and also reflecting the brand also at its best: with the value of roots, though willingness to thrive and innovate.

Font and Color

The Swatch logokind in the lowersituation is executed in a smooth and futuristic sans-serif typeconfront, which has actually all letters’ corners rounded, and the contour of the “A” open. The “S” looks a little bit horizontally stretched canvas which adds development and also dynamics to the wordnote, which the soft “W” evokes a friendly and welcoming feeling.

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The practice Swatch typeface is close to such imaginative fonts as Arthaus Medium and ITC Bauhaus Pro Medium, yet via some lines modernized.

As for the color palette, the Swatch visual identification is executed in the many conventional and timeless trishade — red, black, and white. The combination of these colors have the right to make any kind of photo look powerful and contemporary, though is the instance through Swatch, it additionally shows the brand’s roots and also the country of its origin.

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Black in the Swatch logo design means confidence, professionalism, and also standard strategy. Red mirrors the company’s passion and love, which deserve to be seen in eextremely model of the watched. White is the color of loyalty and also reliability, it also symbolizes the high quality of the brand’s assets and the customers as the center of its worth mechanism.

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Why does the symbol look prefer that of the Red Cross?

In reality, the Swatch symbol includes the flag of Switzerland, which is a white cross on the red background. This emblem (or, to be exact, its inverted version) is more than likely more known as the symbol of the Red Cross movement, which, in its revolve, is based on the flag of Switzerland also.