Or room you currently running a financially rewarding blog or digital business, yet just aren"t feeling it?

If one of two people of these cases describes you, it might be time to find - or re-evaluate - her niche.

You are watching: Now that you've chosen your business and found your niche


This article will walk you through a 5-step formula because that finding a niche that"s both rewarding and miscellaneous you deserve to feel passionate about.

1. Evaluate her passions and skills

This sounds so basic, yet it really makes all the difference. Don"t just pick a niche due to the fact that you"re "kind the interested" in it; to it is in sustainable, it need to ideally it is in something you can see yourself being passionate around for at the very least 5 years*.


Is this something friend love to perform in your free time, or that you"d do even if you weren"t acquiring paid because that it?

This might be a an excellent option for her niche.

It"s additionally important to think around which locations you have special skills or suffer in. What do world regularly tell girlfriend you"re good at? What"s her training or education in? What special an abilities or knowledge have you emerged through her work?

Finding an area that you"re both knowledgable around and that you love is the sweet spot for identifying her niche. I personally did this through my productivity calendarand it"s done an extremely well because that me.


*There are exceptions to this rule. For instance, one of my very first businesses was marketing Christmas tree warehouse boxes. While i wasn"t precisely passionate about the product, i was passionate about running a successful business and also helping my audience find the perfect product.

2. Figure out if there"s a market for your niche

Having a passion for a specific niche isn"t enough (I wish it were!).

You additionally want to make certain there"s a need for it; otherwise your occupational will continue to be a hobby, never cultivation into a rewarding business.

One method to begin figuring out the market is through some an easy keyword research. The Google Keyword Planner is a great tool for this.

Plug in some keywords regarded your niche, and see i beg your pardon words and phrases acquire suggested.Narrow down the proposal by monthly search volume, compete level, and also suggested bid.

For search volume, stick to 1K-10K every month. Any type of less than this probably means there"s not much of a market for it; any more and it might be too tough to rank because that in Search.

For competition, go with low-medium. If this speak you just how competitive the word or phrase is in AdWords (not necessary search), it have the right to still provide you a basic idea of organic competition levels.

For suggested bid, greater bids regularly indicate a high level of commercial intent. So, higher bids regularly mean civilization will pay more because lock make an ext when lock rank because that those keywords.

3. Narrow down your niche

At this point, you might want to small your niche down also further.For instance, you may have uncovered that "freelance writing" is a famous niche, yet want to watch if friend can discover an even narrower focus for your niche.

One of the ideal ways to do this is come visit associated forums, on facebook groups and also subreddits.

Use a tool like Redditlist to see which subtopics or sub-niches you could want come pursue. Simply kind in your main keywords and also scroll through the most popular subreddits to view if any type of appeal come you.

Delve even deeper by visiting this subreddits, and niche groups and forums, to watch which object or questions come increase regularly. This could help you further define your niche (e.g., "freelance scientific research fiction writers"), too as assist you come up with extr sub-niches or blog topic concepts for the future.

4. Check out the competition for yourself

Keyword research study is important, however you"ll additionally want to view for you yourself what the competition is favor for your niche.

Google several of the keywords you"ve discovered to see which sites come increase on web page one. You"ll find one of 3 things:

There are already tons of well-known sites ranking for those keywords. This niche may be oversaturated and it may be far better to find one that isn"t fairly so popular. There room no website ranking because that those keywords. Be mindful here - this can indicate that there"s several opportunity, but much more likely it method others have already discovered there"s no industry for this niche. There space some web page ranking because that those keywords, yet they"re generally smaller or short quality.This is normally a an excellent sign that this niche is worth pursuing. There is most likely some market for this niche, and also the competition won"t be also harsh.

Congratulations! in ~ this suggest you"ve preferred a niche and scoped out the competition. Now it"s time to check out see if this niche is really as renowned and financially rewarding as you"re hoping.

5. Test her niche

While the sector research you"ve already done is helpful, experimentation the industry in real-time can really display you even if it is you"re on the best track.

One way to test her niche - before you collection up whole website - is to create a landing page that disclosure a free infoproduct pertained to your niche. This is basic using a tool favor Leadpages.

Next, drive traffic to that landing web page using AdWords. This will allow you to see exactly how much attention there in reality is in her niche and/or product - both in terms of traffic and also downloads. Save in mind the if you"re obtaining lots the traffic with AdWords however not countless conversions, it"s more likely an worry with your landing page copy...not the niche!

Another means to validate her niche is to survey your target market. Promote her survey everywhere you have contact with her target market: in her guest posts, in industry-related groups, on social media, via Google surveys(you deserve to pay Google to encourage these because that you), etc.

Given what you"ve learned with your PPC testing and surveys, you should now feel confident (or not!) in setup up your niche website and also social media profiles.

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Final thoughts

While this 5-step procedure won"t guarantee you"ll succeed in your niche, it have to spark part ideas and also give girlfriend a an excellent place to start. It will also aid minimize the risk inherent in starting a niche site, saving you time, money and frustration.

Are you at this time trying to figure out her niche? room you going to usage the strategies over to narrow under your options? share below!


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John Rampton is one entrepreneur, investor, virtual marketing guru and startup enthusiast. That is founder of the virtual payments firm Due and productivity firm Calendar. John is ideal known together an entrepreneur and connector. He to be recently called #2 on peak 50 digital Influencers in the world by businessman Magazine and blogging professional by Time. He right now advises several carriers in the mountain Francisco just area.I"m a connector. I love connecting with like-minded individuals for a greater good. I deserve to be discovered online in ~ Google+ or